Super Roti from Semarang was started by Ismi back in 2011. It quickly exploded in popularity thanks to their signature bagelen bekatul, which also helped them win the Blue Band Master Oleh-Oleh Competition in 2016.
Bagelen bekatul is made using bran – a highly unusual cake ingredient – which gives it its signature taste. Ismi loves to experiment with different flavours, and making a cake from unique ingredients isn’t always easy. In fact, she had to try about 20 times just to perfect the bagelen bekatul recipe. Now, she wants to share some tips on experimenting with unorthodox ingredients that helped put her on the path to success.
Ensure food safety
Before you even delve into testing various ingredients, first make sure that your food safety standards are up to par and confirm that the ingredient is safe for consumption. Only after this can you proceed with your experimentation.
Understand the ingredient’s benefits
Customers can be hesitant to try out unfamiliar ingredients. When Ismi was perfecting her bagelen bekatul recipe using rice bran, she consulted a nutritionist to learn its full health benefits. This not only helped her fine-tune the recipe, but also became a selling point that she could use to entice customers to purchase her product.
Experimenting with unusual ingredients can be challenging and time-consuming. The key is to make notes of the experimentation results, keep trying and never give up.
Ensure ingredient availability
When you have successfully made a cake with your selected ingredients, make sure that it is readily available throughout the year. Before putting her bagelen bekatul on the market, Ismi looked for sources who could supply her with bran on a regular basis. Only after securing a supplier did she start producing bagelen bekatul for customers.
Understand your market
Making a good product is sometimes not enough; you must also must understand the market you’re targeting. From the beginning, Ismi intended to cater her bagelen bekatul to customers with a healthy lifestyle. Since bran is low in calories, she paired it with low-calorie sugar to create a more guilt-free treat for health-conscious customers.