The digital era opens up plenty of opportunities for chefs and culinary business owners like you to develop your restaurants, especially if you serve traditional Indonesian dishes. Through digital marketing—especially social media—your dishes can be easily spread and accessible to public.
The impact of the digital age is one of the main reasons we held the Bango Penerus Warisan Kuliner (PWK) 2019 Competition. Here, participants not only battled it out to create the best traditional Indonesian dishes, they were also shown how to use social media and other digital channels to their advantage. One of the successful examples is Roodfoodie, the winner of Bango PWK 2018.
Roodfoodie: Making the most of social media
Rudie Siswanto, owner of grilled chicken restaurant Roodfoodie in Semarang, uses online delivery services and social media to help develop his business. The result? Roodfoodie became famous, and was even counted as one of the highest selling restaurants in Semarang according to an online delivery application.
The secret is Rudie’s smart way of using the web and social media. For example, his grilled chicken dish is glazed with Bango Sweet Soy Sauce, which seeps perfectly into the chicken and gives it an appetising sheen. This makes it look very enticing in photographs. He also shared stories about his dishes—such as the fact that he inherited the recipe from his parents who are from Madura—to rouse people’s curiosities.
More tips to help create innovative dishes
Along with tips on how to make innovative dishes, finalists also got training on digital marketing and storytelling techniques. Gilang Margi Nugroho, a successful culinary business owner who got hundred thousands of loyal customers through his social media channels, helped participants understand the practical steps to succeed in digital marketing. The materials on culinary storytelling were delivered by Ade Putri Paramadita, an expert in creating unique stories for your dishes.
Meet the winners of Bango PWK 2019
The competition judges were Mrs Vita Datau who was the chief of the Indonesian Gastronomy Network as well as the head of culinary tourism and marketing acceleration team of the Indonesian Ministry of Tourism; the well-known Chef Ragil Imam Wibowo; Chef Gun Gun Handayana, the executive chef of UFS; and Mrs Gemita Pasaribu, UFS Indonesia Head of Marketing.
Only 5 out of the 10,000 participants made it to the final round. Take a look at the winners below! The winners are Riswah Yuni with Ayam Bakar Madu Salakilo, Merry Christina Lim with Iga Bakar Nyakk Merry, Nurmalita Selpiani with Iga Gongso, Doni Damara with Ikan Bakar Donto Sau San, and Renata Zoraifi with Pukis Badran Topping Daging Sapi. Each of them earn 100 million rupiah to grow their businesses.
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