Customers who visit your shop often consider buying your products just based on how unique and interesting the packaging is, so you need to make sure that it looks as good as its contents. Here are some packaging ideas that’ll entice your customers to make a purchase.
Choose colours according to the contents’ composition or taste
You should select colours that reflect or complement the contents’ ingredients, so customers get an idea of what’s inside. For example, use yellow for products with corn, brown or black for coffee or chocolate, and green for green tea or mint.
Keep the logo simple, yet interesting
When creating a brand, you must also come up with an appropriate logo. A well-placed, simple but attractive logo can increase a customer’s interest. Don’t forget to include all the information about your products and store!
Ensure the packaging design fits current trends
Your packaging design should keep up with current trends or occasions. For example, during Lebaran (Eid al-Fitr), the design could be related to a mosque or ketupat, and you could use fireworks or popular animated characters during the new year. However, don’t go overboard and create overly intricate or complicated packaging, or it might be a hassle for your customers to transport it back home.
Create a design with hints of the local region
Souvenirs can be a promotional exhibition of your region. Try incorporating shapes of typical local icons such as Tugu Jogja, Rumah Gadang Padang or Monas Jakarta. You can also include fun facts about your area to interest your customers.