Lately, good taste isn’t enough to make your bakery super famous; you need a creative marketing strategy to raise awareness and get more customers. Here are some interesting ways to draw attention to your bakery and increase its fame.
Make a mistake on purpose
It might sound strange to make an intentional mistake, but in this case it can work out in your favour. When someone places an order, ask for their name as per usual, but then put the wrong name on the bakery box on purpose. When they realise the error, they’ll usually point it out. Take the opportunity to give them a bonus bakery item as an apology. In today’s age of social media, chances are they will upload the freebie you gave them on their social media pages to show others how your bakery really cares about their customers and puts them at the forefront of the business. Their friends will see their post – and maybe even share it – generating a lot of free publicity for your shop.
Come up with unique promotional items
Discounts are a conventional marketing idea and they’re usually very effective. Make your discounts more creative by using unique gimmicks like getting a steep discount (for example 50% off) when your customers buy a second product. Another idea is perhaps a free meal or sundae on a customer’s birthday. The advantage is they usually have friends who tag along, so they will end up ordering something as well and thus increasing your profits. Then, if they upload their outing to social media, this helps create publicity for you as well.
Start a photo competition
Nowadays, people tend to take photos of their food before eating it and then post the pictures on social media. This is a great opportunity to turn their photo-taking skills into a competition. One of the terms and conditions could be that they need to have a certain number of purchase items in a single shot, so as to ensure that they’re enticed to place bigger orders in order to qualify for the photo competition. Plus, when they upload their photos and tag your restaurant, you’ll get free advertising.