Hong Kong, Singapore, Nigeria, and Kuwait. These are some of the countries Chef Maulana Malik Ibrahim has worked in before finally joining the Sultan Hotel in Jakarta as an Executive Chef, where enforcing and maintaining discipline in the kitchen are the primary tasks he undertakes. Just like creativity and timeliness, consistency is also of great importance. In this regard, Chef Maulana recognises that Knorr products have greatly helped him maintain consistency when serving various types of food. One of them is Knorr Mashed Potato – the consistency of its original potato flavour and its perfect texture has assisted Chef Maulana in innovating and inspired him to conjure creative potato dishes.
"Start to be great, don’t wait until you are great to start," is a piece of sage advice from Chef Maulana for those seeking to pursue and immerse themselves in the culinary world. Many people wait for opportunities or situations to be perfect before they finally strive towards greatness. For him, however, growing or becoming better should not depend on the situation. Rather, it must be sought and pursued at all times. "Do what can be done first,” he added; an important piece of advice for the future generations of Indonesian chefs.