Salted egg is still in the running for flavour favourite of 2019 and it’s incredibly hard to beat. Salted egg chips were all the rage last year and from the looks of it, this savoury fad is here to stay. So, if you haven’t incorporated salted egg flavours into your menu, you’ve still got a chance to kickstart a trending dish in Indonesia and Asia.
Here’s a crash course on how you can hop on the salted egg trend.
1. Understand its unique taste and texture
Why have salted egg chips taken Asia by storm? The secret lies in its strong, savoury flavour and one-of-a-kind texture. Take advantage of these unique qualities by trying out creative blends and never-before-seen combinations.
2. Remember that customers appreciate originality
Don’t be a copycat by mimicking what’s already popular. Take your recipe eggs-ploration to the next level. Salted egg potato chips already exist, but you can consider adding different ingredients to the mix. Ever heard of salted egg tempeh chips? I didn’t think so.
3. Keep experimenting even if they seem strange at first
The key to your success is getting creative with easy-to-eat dishes. You need to keep the customers in mind as you boldly experiment with recipes they would like. An American ice cream restaurant gave the bizarre salted egg ice cream a whirl, and the customers ended up loving it! So why not try making salted egg bakpia, satay or steak in Indonesia?
4. Test, test, and test again
To make sure that your new creations are marketable, it’s important to go through several rounds of taste tests. You can invite friends or loyal customers over to taste your new experimental dishes. If more than 80% like it, you can prepare to launch it for the public.
Cut down on prep time with Knorr Golden Salted Egg Powder
Keen on experimenting with salted egg now? Save yourself the time and effort by using Knorr Golden Salted Egg Powder. It’s MSG-free and made with real quality egg yolks, so you can create scratch quality salted egg dishes in just 3 minutes.
Take a crack at your new creative recipes and hatch some new salted egg creations in 2019.