As a culinary entrepreneur, business growth and product innovation must always be at the forefront of your mind. In Southeast Asia, salted egg crisps went extremely viral and are still pretty much everywhere. Even though crisps have existed since the 1850s, the addition of salted egg flavouring made them more popular than ever before.
It’s high time you added salted egg to your menu. Go big and bold with your creations because you just might invent the next big food trend. Has salted egg ayam geprek ever crossed your mind? Try adding the trendy flavour to a popular dish at your restaurant to give your menu a boost.
Here are some things you’ve got to try to make your salted egg dishes stand out and get the attention of both new and existing customers.
It’s all about the packaging
Incorporating a bright yellow colour, unique logo, or egg shapes to the packaging are simple but effective ways to differentiate the new product from the rest. Having Instagram-worthy packaging will help your dish go viral too.
You can be unconventional with it, but keep it practical for the overall customer experience. Serve them something that would urge them to take a photo or video of before they dig in. Even better if they can Boomerang it!
Make your hashtag game strong
Hashtagging on social media is a powerful tool you need to harness for popularising your restaurant’s salted egg dishes. Recall how the #10yearchallenge became viral across all social media platforms?
You could do a food version of the #10yearchallenge by posting food from 10 years ago and comparing it with your new salted egg dish. Package it in an attention-grabbing way, and you’re good to go.
Help a social cause
Though such events are not directly related to your sales strategy, your customers will develop the impression that your business cares about helping others. Engage in corporate social responsibility through events that aid social causes like helping understaffed farms and providing food for orphans.
Introducing the salted egg dishes during these events will help to raise awareness for both the social cause and your restaurant’s latest launch.
Get people talking
Once you have your salted egg dishes ready, you should invite journalists, bloggers, vloggers and social media influencers to a food tasting. Their publicity will definitely increase your restaurant’s popularity far greater than word of mouth alone.
If you decorate the place with salted egg-themed ornaments and décor, the press will naturally take photos of the venue and easily promote your launch with appealing visuals that will capture the attention of your future customers.
Cut down prep time with Knorr Golden Salted Egg Powder
Making it for the masses? Using Knorr Golden Salted Egg Powder will save you so much time, as you can get MSG-free salted egg made from real quality eggs in just 3 minutes. It tastes just like the real deal, too!
A one-step dish base for salted egg dishes that use real quality egg yolks and the latest drying technology to preserve their flavour, colour and aroma. Now, you can create scratch-quality salted egg dishes in just one step!Find out more