There are many snack gifts available across Indonesia, and each region has their favourite. Some of the more famous ones are cake salak from Balikpapan, bakpia from Jogja, and bolu gulung abon from Papua. With so many different kinds of snack gifts, here are some unique ideas to incorporate into yours to stand out from the rest.
Create a new seasonal flavour
Creating innovative new flavours is a must in the culinary business. Try unique tastes for different seasons or occasions to create your own taste identity. By rotating flavours, you’ll be able to give your customers the chance to sample something new with each season. For instance, use the flavour of dates during the Hajj season, or strawberry during Valentine’s.
Add a local touch to your packaging
Packaging can attract a customer’s attention. Create attractive packaging by showcasing local elements. For instance, if you sell pie susu in Bali, you can use Balinese ornaments on the packaging. Or, you can pack a roll cake into a box that looks like the National Monument if you sell snack gifts in Jakarta.
Create a unique name
If your product isn’t as successful as you hoped, you might need to reposition it by creating a new name or brand. Choose a name that is easy to remember yet unique, like rainbow martabak, or lumpia keroyokan.
Offer new experiences
Another way to increase your sales is by offering a new taste or dining experience. For example, you can combine two recipes at once, like martabak and kue cubit, into a small sweet martabak with hints of kue cubit.
Get testimonials from well-known people
An endorsement from famous customers is always a huge help, like when Dude Herlino endorsed Jogja Scrummy or Laudya Chintya Bella talked about Bandung Makuta. If necessary, ask them to be your partners, so they can promote your product to a wider audience.