Why are some snack gifts – like certain types of scrummy from Jogja, strudel from Malang, or lapis talas from Bogor – more popular than others? Here’s a hint: look at the packaging. They’re usually very attractive, and this has a huge influence on a customer’s purchasing decision. Before you consider revamping your packaging, take a look at this list of best colours to use and what they mean.
Red is often associated with energy, passion, desire and love. It works well as the base colour of your packaging. In fact, look at food shelves in the supermarket – red is often used to attract customers to take a closer look. Red can also be used to show that the food it contains is spicy, like sambal for example.
Yellow is eye-catching, and connotes freshness, happiness and positivity. Food packages that use yellow are usually very prominent, and this colour works well on packaging for sweet snacks or pickles.
Orange is in-between red and yellow. Besides freshness, this colour represents boldness and warmth. For snacks with citrus flavours like lemon or mango, orange packaging is the most appropriate colour.
If you have a premium product, black is a formal, elegant and prestigious choice. It is also suitable for coffee products or coffee-flavoured food.
This colour gives the impression of calm and environmental friendliness. If you have a product made of organic or local materials, you may use green to create a positive impression of your product before the packaging is even opened.