If you want your food truck to get famous quickly, follow our tips and tricks below and learn how to gain a following of loyal patrons fast.
Tempt people with irresistible aromas
The first thing you notice when you walk past a satay house is the tempting smell. Try using the same strategy for your food truck and “share” the tantalising smell of your food to potential buyers around. This whets their appetite and entices them to try your food.
Choose attractive colours for your food truck
As a food truck owner, choosing the colour of your truck is very important. There are 2 basic colour types: warm and cool. Warm colours contain more red and yellow. These vibrant colours can attract people from a great distance, represent passion and are rumoured to increase appetite. You can also use cool colours like green and white to represent energy and cleanliness, but it might be a good idea to use these as accent colours and to keep the main colour theme warm.
Attract people with irresistible promotions
There are many ways to create an appealing promotion. For instance, you can come up with a spicy food challenge where the winner gets a free meal. You can also have a competition where you post a photo of your food truck and have people guess its location in order to win a prize. Remember to post these promotions on social media for your followers to share.
Use social media
Millennials who love to try new food are often influenced by what their peers talk about and post on social media, so platforms such as Twitter, Instagram, or Facebook can be powerful tools to attract them. Sharing your stories and customers’ testimonies, or giving shout-outs to the people who spread your promo will all help to attract other customers.