Serve it traditionally
Presentation also affects how much your soto appeals to customers, especially in the current era of social media. In Yogyakarta, soto is served in a coconut shell, and it really entices customers to order it. Try different ways of serving it, for example, in a pottery bowl for extra visual appeal.
Make a soto variation
Have you ever heard of the term of dry soto? It may sound strange, but in Klaten, Central Java, dry soto is quite popular and has a large following. All you have to do is replace the soup with dry chilli-soy sauce and you have a unique menu item that might become a trendsetter in your restaurant.
Find an Instagram-worthy location
Choosing an interesting location to sell soto will also determine the success of your restaurant. It doesn’t necessarily have to be strategically located in a city; sometimes, a location in the middle of rice fields far away from the hustle and bustle can attract customers who are looking for a scenic location that’s great for photo-taking. However, if you pick a location that’s further out, make sure the place you choose is conducive for eating and that there is enough parking space available.
Top-notch side dishes
Eating soto without side dishes makes the meal feel incomplete. Serve the usual sides such as tempe mendoan, eel peyek, shrimp chips, and crackers. Some soto stalls, especial in Solo and Jogja, are famous not just because of their amazing soto, but also because of the delicious side dishes that go with it perfectly.